In December 2008, I notified you that the Heiniger-era of Rolex ended with the resignation of Patrick Heiniger after being CEO for 16 years. Before that, his father Andre Heiniger lead the most famous watch firm from Geneva since 1963. From December 2008 till today, Bruno Meier lead Rolex into the twenty-tens. Evil sources assumed the resignation of Patrick Heiniger had something to do with ‘Bernie’ Maddof’s scandal, but was never confirmed.

Today, I tell you that Bruno Meier is already being replaced by a new CEO. Former head of Rolex Italy Gian Riccardo Marini (64) has been appointed as Rolex’s new CEO. Gian Riccardo Marini had been managing Rolex Italy since 2000 and is now ready for the next step. Although I wonder why Bruno Meier is resigning this soon, I wish Gian Riccardo Marini all the best and hopefully bring us many more wonderful (new) watches from Geneva. And in my humble and personal opinion, it does sound good that Rolex is now being lead by an Italian guy. Italians know about Rolex 🙂

Thanks to Elizabeth Doerr of WorldTempus for bringing the news in English 😉

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