ANONIMO Unveils Its New EPURATO Line, The Essence Of Florentine Elegance

March 12, 2018

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ANONIMO interprets the codes of Italian elegance with the new collection that pays homage to Florentine aesthetics. EPURATO: a third line that uses the main identity elements of the brand with its cushion case, its Swiss automatic movement and its dial displaying the traditional reading triangle. Refined and with a diameter smaller than its big sisters, this refined line is eminently contemporary. The originality of the bracelet and dial evokes the Italian elegance of this bronze model, the first of a new and large family. Successor to a long line of diving watches as robust as they are elegant, ANONIMO completes its range and becomes softer with the EPURATO collection. The ergonomics of the new case combine a thickness of just 11mm with a diameter of 42mm, and a carefully integrated crown guard. The desire for a return to origins and an even more Italian inspiration will naturally adorn both male and female wrists.Here is a less rebellious face with a tenfold increase in elegance. Unlike the MILITARE and NAUTILO lines, with their crowns shifted to noon or 4 o’clock, the EPURATO crown is positioned in a more classic way at 3 o’clock. The cushion case, mounted with a fluted bezel plays subtly with alternate satin and shiny surfaces. Equipped with a Sellita SW200-1 automatic movement, this watch lets its heart beat through a transparent back. The beaded movement is endowed with a skeleton and Côte de Genève decorated rotor. The applique indexes and the numerals alternate among 12h00, 04 and 08 with the characteristic triangle reading of the brand. This ensures a perfect readability of the date placed at 6h00.

The sun-brushed anthracite dial and the hand-stitched leather bracelet testify to the research into the diversity of materials and the care given to aesthetics. The calf leather decorated in mahogany brown gradients blends perfectly with the bronze and gives the piece a character between vintage and modern. Based on the codes of Italian elegance, ANONIMO goes beyond the traditional approach and offers different ways of wearing their watches. Equipped with a new system of interchangeability, it is now easy to combine structure and color according to one’s desires: a must in the era of personalisation.This first model is of course in bronze, historical material at ANONIMO, a pioneer in its use. This alloy, which ages by reacting to its environment, gains a patina over time to acquire a very personal touch. Today, with the new EPURATO, bronze, for the first time polished, modernizes without losing any of its aesthetic and exclusive character. Florentine elegance combined with Swiss know-how in a bronze watch with a unique character: it is rather bold and seductive. Especially at less than 3,000 francs!

About ANONIMO

Now 20 years old, the brand combines Swiss precision with a sporty-chic Italian lifestyle with a strong character. Founded in Florence by passionate watchmakers convinced that the product should be more important than the name, the brand developed timepieces for professional divers. Since 1997, ANONIMO offers watches expressing robustness and elegance. A pioneer in the use of original materials, it was the first brand to offer bronze diving watches. With their cushion cases, the lines MILITARE and NAUTILO and now EPURATO are characterized by an atypical construction and dials that recall the “A” of ANONIMO with markers at 12:00, 4:00 and 8:00. Based on the other side of the Matterhorn since 2013, its manufacture now meets all criteria of Swiss Made.