Athens 2004
As you probably all have seen (at least the people who watch the Olympic Games), Swatch is (again) the official timekeeper of the games. They use the Omega Swim-O-Matic for timing the swim competitions! Omega also designed other timing devices, check their https://www.omegatiming.com/ site for more info.
Anyway, reason for Swatch to introduce a few Olympic Games specials. Like the Pheidippides, in a very nice and special giftbox.