Fratello On Air: Episode 38 — Maurice Lacroix Launches The Aikon Venturer GMT

A new stablemate for the Aikon flagship

February 27, 2021

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Rob dials in Maurice Lacroix HQ to speak with Thiébaut Bentz, International Product and Marketing Director of the brand to discuss Friday’s release of the Aikon Venturer GMT. A short and snappy episode, tune in to stay on top of this week’s watch news.

Rob’s keen to know a few things about the new Aikon Venturer GMT. He asks the thinking behind the design, what Thiébaut’s favorite element is, and whether we can expect more from the Venturer GMT in the future. Bentz shares his insights into Maurice Lacroix’s target demographic with women and millennials high on his list of priorities going forward.

https://www.youtube.com/watch?v=VEWyUeKBiQE&feature=emb_title&j=136056&sfmc_sub=60483587&l=72_HTML&u=4784410&mid=500009033&jb=4

There’s some exciting stuff in the works for Maurice Lacroix in the coming months, with new manufacture movements on the horizon, and yet more novelties for us to get excited about. Stay up to date with brand developments on Fratello.com and learn more about Maurice Lacroix here.

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Fratello On Air: Episode 38 — Maurice Lacroix Launches The Aikon Venturer GMT

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ER
ERR19_16 says:

Feb 27, 2021 at 17:59

I dig this like all the Aikons but the GMT hand is too short!

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Agnar says:

Mar 01, 2021 at 11:38

Hi Rob,

I listened to the podcast episode about the new Maurice Lacroix Aikon Venturer GMT watch they launched.
Listening to him talk about what they have in mind for the future and who are there key customer target group, I started contemplating about this.
A feature that is not very common but can be very convenient (at least in some countries) is the calendar week compilation. Both the kid’s schools and for my work reporting (In Norway) use week numbers. I’m often googling “week number” to and have been thinking it would be very convenient to have a watch with this complication. There is a Fratello piece on the Junghans Meister Agenda which has this complication and looks stunning. I have looked to try and find other options but only fund a more affordable options in a Frederique Constant that looked far from as good as the Junghans, and one PP Calarava, that also not nearly as elegant as the Junghans (at least in my view) and off course is completely priced out of normal people’s budgets.
While the Junghans is very attractive and currently on my which list, it is kinda on the dressy side for a daily beater, and here is where ML could come in – if they were able to add a week number, date and month complication in a elegant manner into for example the Aikon 3-hander, you would have a spory everyday watch with very handy information on display.
Looking forward to seeing what their in-house movement will be like!

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