Fratello On Air: How We Feel About Revitalized Watch Brands

Assessing the efforts and successes of vintage names in current form

March 18, 2025

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Welcome back to another episode of Fratello On Air. This week, we discuss our feelings about revitalized watch brands. The retro trend has been strong for over a decade, meaning that long-dormant names have been brought back to life. Are all successful? Enjoy one of our lengthiest episodes yet. For our listeners, the watch content starts after 35 minutes.

It’s hard to think of a brand that hasn’t returned to the market. For those of us who have collected watches for a long time, this would have been unimaginable 10 or 15 years ago. But are all revitalized watch brands a success? Hear our thoughts on the matter.

Handgelenkskontrolle

We took a week off between episodes, meaning we have some catching up to do. Balazs mentions an upcoming Sotheby’s auction featuring the first-ever jerseys from Michael Jordan and Kobe Bryant. Mike talks about a recent 75th-anniversary event with Orient, and then it’s on to a visit to the A. Lange & Söhne Berlin boutique, where Balazs spent two hours. We mention a recent evening at Phillips in London with amazing independent brands. For TV, we mention The White Lotus, Zero Day, A Murder At The End Of The World, and Adolescence. For the Handgelenkskontrolle, Balazs is wearing his Omega Dynamic 166.079 with a blue dial. Mike has chosen his Rolex Submariner 5513 “Maxi Dial” from 1979.

Revitalized watch brands

For our main topic, we discuss a small fraction of the existing revitalized watch brands. It’s a timely subject with the announcement of Breitling’s purchase of Gallet. We share our thoughts on the modern-day efforts of the following historic names:

We hope you enjoy today’s lengthy show, and feel free to share your thoughts below on these and other reborn vintage brands. Also, let us know if you have any ideas for future episodes. Thanks for listening!