From the press release by NAWCC:

On September 10 2010, the National Watch and Clock Museum will unveil for the first time a complete collection of all eight James Bond wristwatch models provided by Seiko UK! These eight watches have been identified for the “Bond Watches, James Bond Watches” exhibit by Mark Mills (former Technical Support Manager with Seiko UK).  Mills was Eon Productions’ contact person at Seiko from 1977 through 1985.

Dell Deaton of JamesBondWatches.com and Guest Curator for “Bond Watches, James Bond Watches,” was given unprecedented access to documentation and Mark Mills’ personal recollections with the support of Seiko Watch Corporation in Tokyo, Japan. Prior to Deaton’s initiative here, no one had ever conducted original research with the supplier to definitively identify model numbers, correct case references, and exact configurations for timekeepers worn in the 007 films.


Image courtesy of and copyright by Dell Deaton.

Actor Roger Moore wore a Seiko 150 meter, duo-display diver’s watch, model SPW001, case H558-5000 as James Bond 007 in the Eon Productions film “A View to a Kill” (1985).

——- end of press release excerpt..

Although I don’t have anything against Seiko (on the contrary), I do think that people responsible for product placement should have done their home work a bit better and should have realised that a Seiko isn’t very Bond, James Bond at all. Same goes for Bond’s cars though. James Bond shouldn’t wear a Seiko or an Omega and shouldn’t be driving in a BMW as well. Nothing wrong with these brands or products, but it just didn’t (and still doesn’t) fit.