Swatch Group Cancels Time To Move in Zurich

This just came in from Swatch Group: The Time to Move event in Zurich will be canceled due to the coronavirus outbreak.

The press release regarding the cancellation of Time to Move says:

“Considering the uncertainty related to the 2019-nCoV Coronavirus outbreak, and in order to guarantee the welfare of our guests, partners, and colleagues, Swatch Group has decided not to hold the Time to Move event, which should have taken place in Zurich from March 4-6, 2020.

The Swatch Group Prestige brands will introduce their new products to the markets at a later stage during regional events, in order to prevent their partners from traveling internationally in an insecure climate.

Your brand representatives will get in touch with you soon with further details.

Thank you for your understanding and valuable collaboration.”

We will keep you posted on any updates. For now, it feels a bit premature to cancel this event. However, we can also understand that Swatch Group feels responsible for the welfare of their guests. For journalists funding their visit to the event themselves, this is a concerning development. We hope Swatch Group will come with a solution with regards to the introduction of all novelties in 2020. Keep checking fratellowatches.com for more updates.