‘The Watch Urwerk Should Make’

I have to confess, when Yacine Sar, Urwerk’s PR manager, showed me the prototypes of their new Urwerk UR106 for ladies earlier this year, I was drooling. Urwerk had never made a ladies watch before and while not very petite, this is the first one made for the opposite sex.

It was back in 2005, when I bought my UR103.03, one of the earlier models, with that amazing U-shaped mineral crystal. For me it was Star Wars and after all those years, of seeing the rotating satellites going around and around, the watch hasn’t bored me for a minute.

Since then, more models followed within the 103 series and the Urwerk collection started to grow, also with more complicated timepieces, like the UR201, the first watch with one of the coolest features for a mechanical watch, an oil meter to warn the owner, when it is time for the watch to go back to Urwerk,  to be serviced. The EMC and the really amazing UR210 arrived, both with more technique on board, but all these new features, how cool they are, also need more space. The UR103 was a watch that had a very easy fit, also on a smaller wrist, but it was still quite a watch and certainly not a dress watch. It was not really convenient to wear under a cuffed shirt, if one would like to try that anyhow, since it was not really created for such an outfit. But, it’s still very easy to wear with more formal wear, a nice Italian jacket and even with a good pair of jeans. When Urwerk send out the press release of a new black PVD coated UR106, without diamonds, I almost choked on my croissant. Wow, that must be the mens  version of the UR106, I had been dreaming about, since years.

But when I read the complete Press release, it became clear that it was a ‘piece unique’, especially created for the ‘Only Watch’ auction. What a cool idea!  But wait a minute, did Urwerk develop this new small complicated caliber, with the famous satellites and moon phase just for the 32 ladies watches and this Piece Unique for men?

Come on Urwerk, you must be kidding. This watch will be such a hotshot when it will be released as ‘THE’ smaller mens watch. For instance in steel or a satin finished titanium, to really set it apart from the black ‘Piece Unique’. Especially the Urwerk friends in Asia and yours truly, will freak out on a smaller, thinner time piece like this,  since it will be such a comfortable daily wearer. When I say smaller, I only mean a bit smaller than the well known models in the Urwerk line up, since the case dimensions of 49,4mm x 35mm, the UR106 will still not make you lose face among your friends.

And hold on, do think about what Urwerk created to compliment the UR210……….. right………I’ll never forget, that stunning link bracelet, that made the UR210 truly irresistible. But the UR210 needs a bigger wrist, to look really good, and a larger budget to actually be able to buy it,  but what a cool combo that is!  A bracelet along those lines for a titanium or steel UR106 and a lot of us don’t need another ‘Look after it for the next generation’ anymore. This could be it!  A timeless watch for men, that are into a unique watch for themselves and for their next generation. A watch that has convenient dimensions to wear everyday and is discrete enough to take anywhere.

If Urwerk will make my dreams come true, remains the question, but at least for now, there must be one man over the top with the black UR106 and that’s the lucky winner of The Only Watch! (It was sold for 90,000CHF, much more than the estimate of 40,000-60,0000CHF).  So a huge congrats, from the Fratello team, to this gentleman, who must have jumped in the air, to have win the very first smaller Urwerk for men, in this charity auction.

In January Urwerk will steal the show at the SIHH in Geneva, since the brand will present its full collection, for the first time at this exclusive Salon!  Gentlemen mark your diary!

More information on www.urwerk.com