Audemars Piguet CEO François-Henry Bennahmias

February 03, 2017

comments 3

As you know, we’re part of the same publishing house as WatchTime, Chronos, Watch-Insider and Uhren Magazine. The German WatchTime editor Melanie Feist, interviewed François-Henry Bennahmias during the SIHH about the new Royal Oak collection.

Just last week we talked about the new Audemars Piguet Royal Oak Jumbo 15202 in yellow gold. Not only this watch is being mentioned in the interview, but also the frosted gold models and the new ceramic 41mm Royal Oak Perpetual Calendar in ceramic. Audemars Piguet CEO François-Henry Bennahmias makes an interesting statement about this watch, a little provoking to other brands perhaps that copied the style of the Royal Oak. Yet, to me, the most interesting comment he makes is done at the end. The question that is being asked so often, and already for such a long time: When will there be an in-house chronograph movement from Audemars Piguet?

In this interview Audemars Piguet CEO François-Henry Bennahmias talks about why they have so many Royal Oak variations and goes in detail about some of the new references. Especially how the frosted model came to life and how difficult the production process is.

Enjoy the interview!

A big thank you to our colleague Melanie Feist of the German WatchTime.net editorial team.

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Audemars Piguet CEO François-Henry Bennahmias

Thanks for sharing! 🙂

Actually a really good interview. I agree that AP are perfecting as many techniques as possible but they all exist in only one model. Would be nice to share those techniques with other watch models, or if this is even possible for AP, release some new models perhaps?

Fratello Watches says:

Feb 06, 2017 at 08:57

Thanks, much appreciated! We agree with you on the diversity issue. AP tried with several models, most recently their Millenary. It seems it didn’t work out the way it should.