Video: The Best of Both Worlds — Artem’s Loop-Less HydroFlex Strap

If you’ve been keeping up with Fratello, you might remember Mike’s recent article introducing the Artem Loop-less™️ HydroFlex™️ straps. Well, they’re back in the spotlight, and for good reason. We just dropped a video showing you these awesome straps in more detail. After all, if a picture says a thousand words, how about a video? Artem’s Loop-less™️ HydroFlex™️ straps are a rare case in which style and substance come together seamlessly — literally.

For those unfamiliar, the straps offer the refined aesthetic of sailcloth with the robust performance of FKM rubber. And no, that’s not just marketing fluff. Unlike traditional sailcloth straps that require waterproofing treatments or feature hybrid constructions, the Loop-less™️ HydroFlex™️ is made from a single piece of molded FKM rubber. The magic lies in the execution: Artem has managed to recreate the texture of sailcloth on the outer surface while wrapping the design around the edges and sides. The result? A strap that looks like it is made in the traditional, layered way but delivers all the durability and comfort of rubber.

A deep dive into the design

What makes the Loop-less™️ HydroFlex™️ stand out isn’t just the blend of materials — it’s also the Aussie attention to detail. The texture isn’t simply printed or stamped on. Rather, it’s integrated into the very structure of the rubber, creating an illusion of stitched sailcloth (actually, the stitching is real!) while maintaining the waterproof and sweat-resistant properties that FKM rubber is known for. There’s no outer fabric layer that can fray over time — just a clean, sophisticated strap built for longevity.

And then there’s the loop-less design. If you’ve ever had a traditional strap keeper slide around or wear out, you’ll appreciate this feature. Artem’s solution eliminates the need for traditional keepers, offering a secure fit without the usual fuss. The aesthetic remains sleek and uninterrupted, making it a perfect match for sporty and dressier watches alike.

Real-world performance

Looks aside, the Loop-less™️ HydroFlex™️ feels great on the wrist. FKM rubber is known for its flexibility, resistance to temperature changes, and hypoallergenic properties. Unlike some sailcloth/rubber hybrids that feel stiff out of the box, this strap conforms naturally to your wrist from day one. It’s the kind of strap that disappears once you put it on — comfortable, reliable, and designed to handle everything from desk duty to deep dives.

Whether paired with a modern diver or a vintage chronograph, the Loop-less™️ HydroFlex™️ keeps things versatile. It’s as much at home on an Omega Speedmaster as on a Tudor Pelagos, making it an easy upgrade for those looking to refine their watch’s aesthetic without sacrificing practicality.

Want to see it in action?

Rather than take our word for it, check out the video above (click the play button in the header image!) to see the Artem Loop-less™️ HydroFlex™️ in motion. It’s one thing to read about the strap, but it’s another to see just how well it holds up in hand.

If you’re interested in getting one for yourself or you just want to learn more, head over to Artem’s official website. Whether you’re after style, function, or a mix of both, the Loop-less™️ HydroFlex™️ strap proves you don’t have to compromise.

What do you think? Have you tried an Artem strap before? Let us know in the comments!

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