Watches And Wonders 2025: Geneva’s Grand Horological Showcase Is Here

And Fratello is your front-row seat to experiencing the fair

March 31, 2025

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As the Northern Hemisphere eagerly anticipates spring’s arrival, the watchmaking community’s attention turns to Geneva, where the prestigious Watches and Wonders fair will take place from April 1st to 7th, 2025. This year’s event promises to be the largest and most diverse gathering in its four-year history. A record 60 brands will be taking over the town, showcasing their latest innovations and timepieces.

As always, the Fratello team will be there, providing comprehensive coverage of Watches and Wonders 2025. Our team members will bring you all the latest on the novelties. They’ll ensure that you, our readers, are informed about the latest developments and all standout pieces unveiled at the fair. Be sure to check the site tomorrow, April 1st, and follow along on Instagram, where we’ll post live updates from Palexpo as we discover the new watches.

Watches and Wonders 2025 — A record-breaking lineup

The 2025 edition marks a significant milestone with the inclusion of renowned brands such as Bvlgari exhibiting for the first time. In addition, six more independent brands will join the festivities — Christiaan van der Klaauw, Genus, Kross Studio, MeisterSinger, Armin Strom, and HYT. Their participation underscores the fair’s commitment to embracing established maisons and emerging talents. This offers attendees a comprehensive view of the watchmaking industry’s vibrant landscape.

This year’s theme centers around youth and innovation. Exhibiting brands will not only present their latest collections but also highlight the contributions of young talents — apprentices, recent graduates, and skilled craftspeople. This focus aims to spotlight the next generation of horological artisans, ensuring the perpetuation of traditional craftsmanship infused with contemporary creativity.

Event information and “In the City”

As in previous years, the week-long event is split into two parts:

April 1–4: Exclusive access for retailers, journalists, and industry professionals.
April 5–7: Open to the general public, allowing enthusiasts and collectors to immerse themselves in the latest watchmaking innovations.

Beyond the walls of the Palexpo exhibition center, the city of Geneva will pulsate with watch-related activities. The “In the City” program invites visitors to engage with young professionals and trainees presenting their projects at the Watchmaking Village and various boutiques. Enthusiasts can immerse themselves in guided tours, interactive workshops, and panel discussions. You can find more information and the complete program of activities here.

Exhibiting brands

As mentioned earlier, Watches and Wonders 2025 will break the record for most brands participating in the fair. We have seen the show build momentum since its inception, with every year being bigger than the previous. The impressive roster of 60 brands includes:

A. Lange & Söhne, Alpina Watches, Angelus, Armin Strom, Arnold & Son, Artya Watches, Baume & Mercier, Bell & Ross, Bremont, Bulgari, Cartier, Chanel, Charriol, Chopard, Christiaan van der Klaauw, Chronoswiss, Cyrus Genève, Czapek & Cie, Eberhard & Co., Ferdinand Berthoud, Frederique Constant, Genus, Gerald Charles, Grand Seiko, Grönefeld, H. Moser & Cie., Hautlence, Hermès, Hublot, Hysek, HYT, IWC Schaffhausen, Jaeger-LeCoultre, Kross Studio, Laurent Ferrier, Louis Moinet, MeisterSinger, Montblanc, Nomos Glashütte, Norqain, Oris, Panerai, Parmigiani Fleurier, Patek Philippe, Pequignet, Piaget, Raymond Weil, Ressence, Roger Dubuis, Rolex, Rudis Sylva, Speake Marin, TAG Heuer, Trilobe, Tudor, U-Boat, Ulysse Nardin, Vacheron Constantin, Van Cleef & Arpels, and Zenith.

Final thoughts

For those eager to experience the event firsthand, tickets are available to purchase from the Watches and Wonders website. Both VIP passes and general admission tickets are still up for grabs. Watches and Wonders Geneva 2025 promises to be an unforgettable event — a week-long celebration of the art of watchmaking. So, whether you’re attending or following our extensive coverage, there’s no better time to immerse yourself in all things watches. Stay tuned for all the novelties coming to the site tomorrow from 08:30 CEST.